Dear Reader,

Welcome to this edition of the newsletter of Phoenix Medical Systems. In the last few months there have been many fulfilling developments at the company. The Everlasting Bond team presents a selection of these for you.

What do you feel about the stories in this issue of Everlasting Bond? I would like to know your opinion about our newsletter and our products. I look forward to hearing from you.

Sashi Kumar

Managing Director, Phoenix Medical Systems


SmartCane Distributed by Tamilnadu Government

In August 2016, late Chief Minister Jayalalithaa announced in the Tamilnadu assembly that visually challenged persons across the state would be given SmartCanes.

A budget of Rs.1.58 crores was allocated for 5000 SmartCanes, and Phoenix worked tirelessly to deliver the SmartCanes to the people of Tamilnadu. The company produced a Tamil version of the product manual.

In August 2017, Chief Minister Edappadi K. Palaniswami launched a special programme for the differently abled as promised the previous year. In an event held in the state capital, Chennai, at the Secretariat, a few SmartCanes were distributed along with other aids to beneficiaries. The SmartCanes produced for Tamilnadu were shipped from Phoenix to Differently Abled Welfare Offices across the 32 districts of the state.

Training is vital to obtain the maximum benefit from the SmartCane. So Phoenix drew up a plan to train a few people in each district, who would be master trainers there. The training programme began in March 2018. The Phoenix team and their mobility instructor from IIT Delhi trained a few beneficiaries and trainers in Chennai, Kanchipuram and Thiruvallur. A training event for officers of all the 32 districts is planned before the end of May 2018.

Even at this early stage, beneficiaries have called Phoenix to explain how useful they find the SmartCane and to express their gratitude to the company for making such a device for them.

Phoenix in turn thanks the Tamilnadu Government for identifying and encouraging our technology and for helping it reach the visually challenged community. The company hopes that other state governments will follow the model of the Government of Tamilnadu.

Resuscitation with Intact Placental Circulation Warmer

Phoenix has launched a new type of medical equipment for the labour-and-delivery room. Union Minister of Chemicals and Fertilisers and Minister of Parliamentary Affairs Ananth Kumar unveiled this indigenous product at the India Medical Devices 2018 expo. The new equipment, a neonatal resuscitation trolley, is the first of its kind in the world. It facilitates a procedure known as delayed cord clamping (DCC) to be practiced even when newborn babies need to be resuscitated.

Delayed clamping of the umbilical cord is a practice that is widely recommended now because it has been recognised as being very beneficial for the baby. Early clamping of the umbilical cord, in contrast, deprives the infant of stem cells, up to 30 percent of its blood and the oxygen in that blood. Until now, paediatricians had to cut the umbilical cord if a neonate had to be resuscitated soon after birth.

Phoenix has integrated all the equipment required for neonatal resuscitation into a warmer cradle so that early clamping need not be performed.

Phoenix won an award for the new product at the Festival of Innovation, held at Rashtrapati Bhavan.

Phoenix’s Delivery Table

Giving birth is an important event in every mother’s life. You will probably be surprised at the amount of evidence that is out there on the benefits of changing the standard supine position of the mother during the process of labour. 

Medical experts have pointed out that for centuries, women have given birth in various positions that reduce pain. One of the most effective of these positions is the squatting position. In this position, the birth canal becomes flexible, and cuts and tears are reduced.

Researchers have found that squatting helps during labour in different ways. Here is a quick list: (1) Prof. Jason Gardosi, gynaecologist and obstetrician, is Director of the Perinatal Institute at Birmingham, UK. Gardosi and his colleagues have concluded from a study that squatting shortens the second stage of labour by 11 minutes. (2) The squatting position is assisted by gravity. In this position, the dimensions of the bony pelvis, in both the transverse and anterior/posterior directions, are increased by as much as 28 percent. (3) The squatting position may result in fewer instrumental deliveries and episiotomies.


A technical publication on child birth in the squatting position is available at

The Delivery Table from Phoenix has been specifically designed for comfortable birthing positions. The table supports squatting, lithotomy and the supine position.

The angle between the supporting surfaces of the Delivery Table can be adjusted by up to 60 degrees, according to the requirement of the delivery. The height of the table can be adjusted to as low as 16 inches above the ground so that the mother can place herself comfortably on it during labour. Subsequently the height of the bed can be raised to up to 6 feet for doctors and nurses to have easy access.

The table readily converts to the squatting position with a pair of leg supports. The lithotomy position can be adopted by a simple change of supports. The Phoenix Delivery Table comes in different soothing colours to match any labour room.

Technological Empowerer of the Visually Challenged

Nethrodaya, an organisation for the visually impaired in Chennai, recently celebrated their 15th anniversary. Around 300 visually challenged persons from across Tamilnadu were present on the occasion. State Commissioner for the Differently Abled Arun Roy, Justice Rajiv Shakdher and playback singer Padmalatha were the guests of honour.

At this programme, a few people were recognised for notable contributions to the visually challenged community. Nethrodaya awarded me the title ‘Technological Empowerer of the Visually Challenged’ for my role in making the SmartCane available widely. In the 3 years since Phoenix launched the SmartCane, the product has been delivered to 45,000 visually challenged users.