Celebrating 60 years of Phototherapy

It is fairly common for newborn babies to have mild jaundice, and the condition is usually resolved without any intervention. Sometimes, however, the jaundice is severe, and if it is not treated, it leads to a condition called kernicterus. In this condition, the brain of the baby is damaged by the high level of bilirubin in the blood. This can result in problems with hearing and vision and in intellectual disabilities and cerebral palsy.

Fortunately, the treatment of this condition is simple. It requires exposing the skin of the baby to light, particularly blue light of a particular wavelength. This treatment is called phototherapy.

Phototherapy was discovered around 60 years back. Since then, this simple treatment has saved many babies from the ill effects of kernicterus.

An event was organized in Delhi on July 28 2018 at India Habitat Centre to celebrate six decades of phototherapy. It was aimed at spreading awareness about the serious effects of kernicterus, benefits of phototherapy and the health of newborn infants in general.

The Department of Pediatrics of AIIMS, PRESIDE (Pediatric Research and Education Society of India), IndiaNeoDesigns (a non-profit NGO of academia-industry promoting technology in neonatal health) and Stanford University, USA jointly organized a day-long event to commemorate 60-years of invention of phototherapy that has saved millions of babies. Phoenix Medical Systems was the industry partner for the event.

Indigenous innovations in the field of neonatology and maternal health were exhibited. It provided an opportunity for neonatal professionals, decision makers from private and government segment and technologists to discuss and collaborate.

A panel discussion was held amidst stalwarts like Prof VK Bhutani, Prof ON Bhakoo , Prof JP Mittal ,    Prof Neelam Kler , Prof VK Paul etc.. Also a stakeholder meeting on India’s path to a global leader in  neonatal health technology involving NITI Ayog, ICMR, DBT, Wellcome Trust, BMGF, academia and industry was held.

A similar such event was organized in Chennai on Aug 1 2018. The event was jointly organized by the National Neonatology Forum (NNF) in partnership with IndiaNeodesigns. Among the guest speakers was Dr. Darez Ahmed, Mission Director of National Health Mission (NHM) and Dr. Arun Kumar Singh, National Advisor – RBSK.

SmartCane at National Museums Scotland

Blindness actually is a condition which brings in several limitations but these limitations actually can be brought down with the help of technology .You must have seen many visually impaired people use the white cane as a means to help them navigate and walk through their areas.However, this white cane is unable to detect any obstruction that is above the waist. For instance, an open window pane like this one will go undetected and most likely result in upper-body injury.
SmartCane is an interesting invention that uses ultrasonic waves to detect all such obstructions. This low cost device is already being used by thousands of people across the world
SmartCane has been  included in the National Museums Scotland exhibition on sight aides for a group of cases entitled ‘Engineering Humans’ .
The National Museums Scotland is the most visited attraction in the UK outside of London, drawing in over 1.7 million visitors a year. At National Museums Scotland, they care for collections of national and international importance, preserving them, interpreting them and making them accessible to as many people as possible. They highlight the importance of how manufacturing and engineering have changed our lives.  One of the galleries features a section on Technology by Design, where SmartCane has been exhibited.   SmartCane , a flagship product of Phoenix proudly standing in the National Museums Scotland brings in a sense of delight to the entire SmartCane team.


Phoenix partners with Windmill Health

Phoenix Medical always strives to be the first to bring pioneering technology to newborns. In this quest, Phoenix now partners with Windmill Health, to present NeoBreathe, the world’s first foot operated newborn resuscitation system.

NeoBreathe frees one hand of the user from bagging – allowing a two handed mask grip – which is known to improves face-mask sealing by over 50%.In addition,
it enables unprecedented multi-tasking– allowing auscultation without assistance, and single person CPR. It integrates foot powered suction, pressure monitoring, enhanced pressure safety, PEEP and FiO2 regulation – all in one robust solution.

NeoBreathe shows proven improvements in breathe delivery in studies. For details visit

NeoBreathe, an internationally awarded invention, was invented at Stanford-India Biodesign, AIIMS, New Delhi , Stanford University and IIT, Delhi faculty as co-inventors. It was further developed by Windmill Health, a company founded by its physican inventors from Stanford and AIIMS.

NeoBreathe is simplifying saving lives in hospitals across 14 states of India and most recently, it received a National Technology Award from the Hon’ble President of India on National Technology Day 2017.

Phoenix is proud to partner with Windmill Health to be the first to bring this pioneering product to newborns across the globe.

Patient Safety Pledge

Phoenix has signed the Patient Safety Movement Foundation’s Open Data Pledge and joined the elite group of 76 companies

that have come together to help eliminate preventable patient deaths by the year 2020. We were awarded to highlight the importance of this pledge and our commitment to patient safety.
At the Patient Safety Movement, we believe that ZERO preventable deaths by 2020 is not just a worthy goal. With the right people, ideas, and technology, it’s an attainable goal. Many of the pieces of this puzzle already exist. Solving this problem is a matter of connecting the dots of patient safety.

The Patient Safety Movement is working to connect these dots in a number of ways: by collaborating and breaking down information silos that exist between hospitals, medical technology companies, the government, and other stakeholders; by promoting the sharing of data that can identify at-risk patients before they’re in danger; and by providing specific,actionable solutions that healthcare professionals can implement today so we can reach our goal together.

Our Patient Safety Movement Mission is to share the data our devices generate in order to create a Patient Data Super Highway to help identify at-risk patient

Phoenix will be displaying the award the award at key conferences and events to raise awareness about the Patient Safety Movement.


The Festival of Innovation

The Festival of Innovation (FOIN) is a unique initiative to recognize creative solutions to challenges faced by the society.

It is hosted by the President of India at Rashtrapati Bhavan as a week-long event in March. This year it was organized by the President’s Secretariat, with assistance from the National Innovation Foundation (NIF) and Society for Research and Initiatives for Sustainable Technologies and Institutions (SRISTI).

For the second consecutive year a Phoenix innovation was honored by being selected for exhibition at FOIN. The selection was based on functionality, cost-effectiveness, acceptability and relevance to public health.

The members of the selection committee are renowned clinicians, engineering professionals from IITs, scientists, government officials from science departments and representatives of industry.

The selection was made from a pool of 450 brilliant innovations through an extremely meticulous process.

The special jury award was presented to the project titled ‘Neonatal Resuscitation Trolley with Delayed Cord Clamping’, being carried out in collaboration with the Department of Neonatalogy, Madras Medical College.

2017 TIME India Award

On 27 January 2017, Time Inc. announced the winners of the Second Annual TIME India Awards, at the Confederation of Indian Industry (CII) Partnership Summit, in Andhra Pradesh, India.

The Indian Minister of Finance, Arun Jaitley, Minister of State for Commerce and Industry, Nirmala Sitharaman, and Andhra Pradesh Chief Minister, N. Chandrababu Naidu, presented the awards. McKinsey & Company was the knowledge partner for the awards.The 2017 TIME India Awards recognized the country’s most exciting startups and small and medium-sized businesses.

Phoenix Medical Systems was the winner of the MSME Innovator for the Year award, which was received by the Managing Director, V. Sashi Kumar, and Executive Director, Smita Sashikumar. The winners of the awards were selected among 18 finalists, who were identified from a pool of approximately 15,000 manufacturing companies after an assessment of their qualitative and quantitative parameters. The finalists were announced at the World Economic Forum at Davos, Switzerland, in January 2017.

A jury of key business magnates led by Vice Chairman of Time Inc., Norman Pearlstine, selected the winners of the Time India Awards in each category. The panel included General Electric Vice Chairman, John Rice; Infosys Founder, N.R. Narayana Murthy; ICICI Bank Managing Director and Chief Executive Officer, Chanda Kochhar; Time Inc. Executive Editor, International, Clay Chandler; and McKinsey & Company Chairman (Asia), Kevin Sneader.

The Next Gen CPAP

Wouldn’t you love an intelligent machine which shares the same passion as yours to save a baby from RDS?

Neonatal RDS occurs in infants whose lungs have not yet fully developed. Respiratory distress syndrome (RDS) is a major contributor to neonatal mortality worldwide.

Most cases of RDS occur in babies born before 37 weeks. The less the lungs are developed, the higher the chance of RDS after birth.

The objective was to bring a next generation neonatal respiration support device and ultimately decrease the rates of RDS-specific mortality.

A versatile device for respiration which meets requirements of the baby from birth to NICU in various therapy forms . And also to provide a safe and clutter free environment for the baby and the care giver. The device is intended to take up minimal space near the baby without obstructing access to the baby and in fact create more space than it consumes as footprint. .

The care giver can independently position the display at a convenient orientation without disturbing the connection to the baby, thereby reducing accidental injury to the baby and still providing flexibility and better visibility to the care giver

A Small foot print with generous storage surface and draw to store one set of disposable tubing kit , logically and conveniently placed wall and baby side connections , efficient tubing handling accessories to ensure a clutter free ambiance for the baby and caregiver , high visibility alarm display are few among the salient features of the CPAP.

 The working prototype was unveiled at MAMALLA PEDICON 2016 by renowned Dr.Arasar Seeralar amidst a pool of eminent neonatologist from various states.

The product will be launched into the market soon.

The LifePod

In Aug 2015 Phoenix signed agreement with Medicine Mondiale to manufacture low cost Incubator, The Life Pod .

Sir Ray Avery is the founder and CEO of award winning development agency Medicine Mondiale.
Established in 2003 Medicine Mondiale manages a global network of Scientific, Clinical and business experts who donate their knowledge and time to develop medical solutions which make quality healthcare accessible to everyone.

The Problem

Each year eight million children die before their 5th birthday.

Three million of these deaths occur in the first 28 days and there is nothing more saddening than to watch helplessly as a new born babies life ends before it had had a chance at life. It doesn’t have to be this way. Many of these deaths are preventable if babies are placed in the safety and warmth of a neonatal incubator.

The problem is that High Tec lifesaving incubators are expensive, and require essential expensive on-going servicing and maintenance to keep them working. These incubators are not designed to work in the challenging developing world Hospital so they break down often.
The average lifespan of an infant incubator in a Hospital in Africa is less than eighteen months. Once an incubator fails it is pushed into a corner and forgotten.

When Incubators die, children die, but it doesn’t have to be this way.

The Solution

The Mondiale Life Pod incubator is designed to be indestructible, purifies its own air and water, and run for ten years, saving up to 500 little lives for a fraction of the price of existing incubators. Costs only $2,000 and will run continuously without the need for replacement parts or maintenance by trained technicians.

Using lean design and manufacturing principles and state of the art materials of construction the Lifepod incubator is lifecycle tested to 100,000 hours continuous running and does not need servicing by trained technicians.

The Patented Mondiale humidification system prevents the propagation of pathogenic bacteria within the incubator.

Phoenix Medical Systems expects a two-fold growth when it manufactures and distributes Life Pod to the whole world.

Visit http://www.medicinemondiale.org/ for more details

Spinning the wheel of empowerment

A person with lower limb disability may have to use a wheel chair for the entire life. In a conventional wheelchair the user spends time in a seated position all the time. This constraint gives rise to many physical as well as mental health related issues such as sore body, building of pressure points leading to pressure sores, lowered blood circulation, and dependence on other people for basic needs. One solution to this problem is to provide mechanisms in the wheel-chair to assist the person to stand.
When Sashikumar saw the prototype in the Rehabilitation Research and Device Development Lab (R2D2) at IIT-Madras, he decided to take up its development. Phoenix’s expertise in affordable manufacturing is crucial to making the price point of the SWC comparable to that of a good quality manual wheelchair.

This is possible also because Wellcome Trust’s grant, aimed at creating a social impact, covers the cost of all the initial equipment required to manufacture the wheelchair.

The proto versions are currently been put through user trials and refined based on feedback.
Visit https://home.iitm.ac.in/r2d2/prototypes.html for more details

Together yet again for the visually challenged

The successful partners of SmartCane join hands yet again for the visually challenged.

Refreshable Braille Display (RBD) is a device that enables people with visually impairment to read digital text through tactile interface. Textual content in Portable Document Format (PDF), word documents etc. can be read using the display without having to emboss/print on braille paper.
Affordable display gives them access to diverse textual media and opens doors for development of various products that shall strongly empower them in fields of education, employment and quality-of-life. Braille tutor systems, deaf-blind communication devices and tactile math displays are some examples of products thus derived that entail mainstream integration in these fields. Free from the demerits of both auditory devices and paper-embossed braille and at a price point below one-seventh of that of commercially available displays, RBD has been developed deeper penetration in both developed and developing countries.

The proto versions are currently been put through user trials and refined based on feedback.
Visit http://assistech.iitd.ernet.in/research.php#rbd for more details