Infant resuscitation -Providing support for life at a fast pace

The minute after the birth of a newborn is a period of anxiety for parents and health providers, as the newborn undergoes rapid and significant physiological changes to adjust to the environment outside the mother’s womb.

It is a fact that every year around 38% of all the babies born are asphyxiated at birth. How does this happen?

Until an infant starts breathing air, he or she depends on the placenta and umbilical cord for oxygen. At birth, the baby’s lungs are filled with fluids. And they are not inflated. After delivery, the baby takes the first breath. In practice this sounds like a gasp. Normal breathing is usually established right away. Once the baby starts breathing, the fluid drains away from the respiratory system.

Unfortunately, not all infants can start breathing air on their own. The normal transition from placenta and cord to lungs can be interrupted, and often it is. If this happens for 50–70 seconds, a hypoxic stage (no-breathing condition) is reached. Considering this, it may be argued that the most stressful period for the infant.

Fortunately, infants can be revived through resuscitation, a process in which the baby’s normal lung functioning is established thorough artificial breaths. Effective performance of resuscitation has reduced the infant mortality rate the world over. Resuscitation, a basic procedure, has saved millions of babies.

Life-saving resuscitation

A baby may get asphyxiated due to reasons such as clogging of the lungs with amniotic fluid, which blocks the passage of air in the lungs. A standard resuscitation protocol is in place for clinicians to ensure the safety of infants. The life of the newborn is supported by a few simple resuscitation steps. The entire sequence of steps is carried out very quickly.

Apart from being small, a newborn baby, particularly a prematurely born baby (a ‘preemie’) is wet. The first step according to the resuscitation protocol is to provide warmth to baby. Wipe the baby dry and wrap him in a dry cloth. Then the fluid in the lungs is removed by suction. Once the airway is cleared of fluid, resuscitation is carried out. The lungs are mechanically aerated in a process known as breaths. A blend of oxygen and air is supplied to the baby through a bag-and-mask unit in this process. This opens up the tiny air sacs of the lungs, known as alveoli, which are essential for gas exchange. The whole process occurs in few minutes from the birth.

Low cost – Innovation in India

India is an ideal place for innovation, with 70% of the population being rural and 30% urban, with many strata of society. Any innovation needs to provide a solution for the majority. Developing country faces a number of issues such as a lack of skilled trainers and the facilities being minimal. While designing products, its important medical equipment provides solutions that address these issues.

Simple, easy to use, low cost and effective equipment addresses for affordable care with minimal training.

Explore the Phoenix website to learn about a range of resuscitation products, including Neobreathe, the world’s first foot-operated resuscitation system and the infant resuscitator, and other neonatal and maternal products.

We make a life by what we give

Life is uncertain. Like a wave in the ocean what goes up goes down and the pattern continues. So what defines our way of life? Most of us would have experienced few life changing experiences which defines our principals in life. Selvaraj Bovas and Edgar Paul Jones who were childhood friends once saw an old man on the streets, a very common sight in India. Instead of only sympathising like most of us they chose to act. They took him home, cleaned and provided him with food but could not save him. They later realised he had dementia and had lost his way. His family had been looking out for him only to find out he is no more. Several incidents of old and ailing people dumped and abused by their own children shook them and led to the start of ‘Little drops – An old age home for the destitute’. Our team had the opportunity to visit this home.

Old people and children are alike.  It’s very rightly said that the most terrible poverty is loneliness. They just wanted company, love and affection. They got attached to us in a very short span of time. Some had gruesome stories to share with tears in their eyes while some remained calm with a smile.

Thanks to our company as a part of our CSR we had donated beds to them. Our employees who were involved in the manufacturing of these beds were moved seeing the result of the time they had taken to make these beds especially for them.

When we stepped out of the home we only had one question, our parents shaped us to what we are today and we in turn can’t do our part in their final stage of life? Has inhumaneness creeped into us shutting our conscious and feelings?

If any of you out there would like to help these bunch of lovely people in the home, do visit their website.

“Not all of us can do great things. But we can do small things with great love” – MotherTeresa

Sales Executive / Sr.Sales Executive

QUALIFICATIONS/SKILLS: Any degree in science. A degree in MBA will be an added advantage. Good communication skills essential.

EXPERIENCE: Candidates should have experience of at least 2 years in selling medical equipment. They should have a good track record of achieving/exceeding targets.

LANGUAGE PROFICIENCY: English and the local language.

Customer service at your fingertips – Phoenix Mobile App

Timely customer service is the essence of customer satisfaction. Happy customers continue to be vital in the growth of Phoenix. We decided to enhance our customer experience with a Mobile App dedicated to simplifying the process of a service call.Once after installing the Phoenix App you can get started with a simple registration process of basic details. To speak to one of our customer service executives you can simply click on the ‘Free Call Back’. You will receive a call back from one of our executives instantly to help serve your query. Alternatively click on ‘Log service complaint’ and follow a twostep process to register your issue. An engineer will be assigned to resolve your issue as soon as possible. You can check the status of your complaint through the app. For any other product related enquiries you can click on ‘Request enquiry’ and submit your query. Your query will be attended to in 24 hours. The shop online feature will enable you to shop anywhere, anytime for your NICU.

Our App is available for Android users on Google Play Store.  

Watch a video on how to use our app

Senior Software Engineer

QUALIFICATIONS/SKILLS: BE/B-Tech in Electronics/ Electrical/ Instrumentation/ Embedded systems

EXPERIENCE: Minimum of 5+ years of experience in embedded field/ Minimum of 2+ years of experience embedded C/ Assembly Programming.

AGE: 26 and above

LANGUAGE PROFICIENCY:English and the local language .

Key Skills: Expertise in C/C++ programming skills

                       Experience in developing embedded software for various micro controllers.

                       Expertise in PIC, AVR and ST microcontrollers

                       Expertise in handling Graphics Display/ TFT , USB, Ethernet.

All about Phoenix’s Ob-Gyn Squat Table….

Giving birth is an important event in every mother’s life. It is important that she experience the greatest comfort during this event. The position she adopts during labour plays a significant role here. You will probably be surprised at the amount of evidence that is out there for the benefits of making changes in the position of a mother during labour and birthing.

A medical expert has pointed out that for centuries, women have given birth in various positions that reduce pain. One of the most effective of these positions is the squatting position. In this position the birth canal becomes flexible and relaxes during the birthing experience. Cuts and tears are reduced in this position.

An age-old technique for the modern labour room

Researchers have found that squatting helps during labour in different ways. Here is a quick list: (1) According to a study conducted by Gardosi and colleagues, squatting shortens the second stage of labour by 11 minutes. (2) The squatting position is assisted by gravity. In this position, the dimensions of the bony pelvis, in both the transverse and anterior/posterior directions, are increased by as much as 28%. (3) The squatting position may result in fewer instrumental deliveries and episiotomies.

The age-old technique of squatting is, therefore, very relevant today. The typical Ob/Gym delivery table in the modern labour room, however, is not very suitable for the squatting position.

The Squat Table

The Squat Table from Phoenix has been specifically designed for comfortable birthing positions. The table supports squatting, lithotomy and the supine position.

The Phoenix Squat Table has been designed for the convenience of those assisting with a delivery as well. The physician can control the orientation of this with an electronic foot-operated remote. At the press of a button, the angle of the table can be adjusted up to 180° according to the requirement of the delivery. Its height can be adjusted to as low as 16 inches so that the mother can comfortably place herself on it during labour. Subsequently the height of the bed can be raised to up to 6 feet so that doctors and nurses have easy access.

The table readily converts to the squatting position with a pair of leg supports. With a simple change of these supports to calf supports, the table supports lithotomy.

The Squat Table comes in different soothing colours to match any labour room.

Related sources:

NCBI published :

Rohan Paul

I learned about Phoenix Medical Systems in 2007 while I was a student
at IIT Delhi. Since then PMS has worked tirelessly with us to realize our research in usable, affordable and high quality products that can be used by people. Over the next 10 years, we have collaborated on several projects in the assistive technologies domain. It has been a privilege to work with the PMS teams at R&D, factory, operations and sales division. I have been amazed by the strong value system and desire to create products that transform lives coupled with immense focus on work ethics, productivity and innovation. I wish the PMS team good luck for the coming year

Andrew Sinclair

It has been a pleasure to work with Phoenix Medical Systems for the last two years. Phoenix have excellent facilities and I have been impressed with their commitment to expanding and improving on their manufacturing capacity. However by far the biggest advantage to working with Phoenix is the high quality of the people who work there. The team at Phoenix are very professional and knowledgeable. I have been impressed with the high level of skill – from the engineers through to the fabricators in the factory. Everyone at Phoenix has been very helpful and welcoming which has made working with them in India both productive and enjoyable for me personally