Newborn mortality rate (per 1000 live births) – 25
Annual reduction in newborn mortality rate 3.6% (2000-2016)
Preterm birthrate (per 100 live births) – 13
Maternal mortality ratio (per 100,000 live births ) 174
Source Healthy Newborn Network ; 2015 statistics

The yellow killer

 A newborn looks gorgeous and a little yellow!?  Why yellow?

Yellowing of eyes and skin are common symptoms of jaundice. Jaundice is a condition in which there is an excess of a pigment called bilirubin in the blood. Bilirubin is a natural by-product of red blood cells breaking down. It is processed by the liver and discarded through the stools. A mild level of jaundice is normal in a newborn and usually passes when there is a well-functioning liver. But the liver of a premature baby is not sufficiently developed. So bilirubin starts building up in the blood stream of the premature infant. If left untreated, the jaundice can cause brain death, also called kernicterus, or interfere with the development of the brain, leading to cerebral palsy.

The treatment for jaundice was discovered in 1956. Sister Jean Ward, from the Premature Unit of Rochford General Hospital, in England, believed sunshine and fresh air had restorative properties for babies. She would wheel the babies in her care out on warm summer days. Once Dr. R.H. Dobbs noticed that the uncovered area of a baby was less yellow than the covered area. He questioned Sister Ward about this, and she reluctantly admitted to taking the baby out in the sun. She suggested that the exposure to the sun was the reason for the baby’s colour. Around the same time, the biochemist of the hospital had left a few samples of blood on the windowsill and measured the bilirubin level in them a little later. The level had dropped.

Thus it was found that light affected bilirubin. After intense research, the paediatricians of Rochford General Hospital published their findings in the Lancet in 1958. And the treatment for jaundice, ‘phototherapy’, was discovered. Light became an effective agent in the treatment, reducing the number of exchange transfusions drastically. Eventually, with the growth of technology, light bulbs and fluorescent tubes were used. Today LEDs producing light in the blue spectrum have been found to be the most effective treatment for jaundice.

D-rev has partnered with Phoenix Medical Systems to eliminate the effects of jaundice worldwide by 2022. D-rev is a non-profit organisation whose mission is to design and deliver quality medical equipment at an affordable cost. D-Rev identified Phoenix to be on the same page with them in terms of their mission. D-Rev partnered with Phoenix to manufacture and market the Brilliance Pro phototherapy unit globally. At the time this is being written, 415,900 babies have been treated using Brilliance Pro.

To understand how Phoenix and D-Rev are working on achieving their goal, visit

Infant resuscitation -Providing support for life at a fast pace

The minute after the birth of a newborn is a period of anxiety for parents and health providers, as the newborn undergoes rapid and significant physiological changes to adjust to the environment outside the mother’s womb.

It is a fact that every year around 38% of all the babies born are asphyxiated at birth. How does this happen?

Until an infant starts breathing air, he or she depends on the placenta and umbilical cord for oxygen. At birth, the baby’s lungs are filled with fluids. And they are not inflated. After delivery, the baby takes the first breath. In practice this sounds like a gasp. Normal breathing is usually established right away. Once the baby starts breathing, the fluid drains away from the respiratory system.

Unfortunately, not all infants can start breathing air on their own. The normal transition from placenta and cord to lungs can be interrupted, and often it is. If this happens for 50–70 seconds, a hypoxic stage (no-breathing condition) is reached. Considering this, it may be argued that the most stressful period for the infant.

Fortunately, infants can be revived through resuscitation, a process in which the baby’s normal lung functioning is established thorough artificial breaths. Effective performance of resuscitation has reduced the infant mortality rate the world over. Resuscitation, a basic procedure, has saved millions of babies.

Life-saving resuscitation

A baby may get asphyxiated due to reasons such as clogging of the lungs with amniotic fluid, which blocks the passage of air in the lungs. A standard resuscitation protocol is in place for clinicians to ensure the safety of infants. The life of the newborn is supported by a few simple resuscitation steps. The entire sequence of steps is carried out very quickly.

Apart from being small, a newborn baby, particularly a prematurely born baby (a ‘preemie’) is wet. The first step according to the resuscitation protocol is to provide warmth to baby. Wipe the baby dry and wrap him in a dry cloth. Then the fluid in the lungs is removed by suction. Once the airway is cleared of fluid, resuscitation is carried out. The lungs are mechanically aerated in a process known as breaths. A blend of oxygen and air is supplied to the baby through a bag-and-mask unit in this process. This opens up the tiny air sacs of the lungs, known as alveoli, which are essential for gas exchange. The whole process occurs in few minutes from the birth.

Low cost – Innovation in India

India is an ideal place for innovation, with 70% of the population being rural and 30% urban, with many strata of society. Any innovation needs to provide a solution for the majority. Developing country faces a number of issues such as a lack of skilled trainers and the facilities being minimal. While designing products, its important medical equipment provides solutions that address these issues.

Simple, easy to use, low cost and effective equipment addresses for affordable care with minimal training.

Explore the Phoenix website to learn about a range of resuscitation products, including Neobreathe, the world’s first foot-operated resuscitation system and the infant resuscitator, and other neonatal and maternal products.

We make a life by what we give

Life is uncertain. Like a wave in the ocean what goes up goes down and the pattern continues. So what defines our way of life? Most of us would have experienced few life changing experiences which defines our principals in life. Selvaraj Bovas and Edgar Paul Jones who were childhood friends once saw an old man on the streets, a very common sight in India. Instead of only sympathising like most of us they chose to act. They took him home, cleaned and provided him with food but could not save him. They later realised he had dementia and had lost his way. His family had been looking out for him only to find out he is no more. Several incidents of old and ailing people dumped and abused by their own children shook them and led to the start of ‘Little drops – An old age home for the destitute’. Our team had the opportunity to visit this home.

Old people and children are alike.  It’s very rightly said that the most terrible poverty is loneliness. They just wanted company, love and affection. They got attached to us in a very short span of time. Some had gruesome stories to share with tears in their eyes while some remained calm with a smile.

Thanks to our company as a part of our CSR we had donated beds to them. Our employees who were involved in the manufacturing of these beds were moved seeing the result of the time they had taken to make these beds especially for them.

When we stepped out of the home we only had one question, our parents shaped us to what we are today and we in turn can’t do our part in their final stage of life? Has inhumaneness creeped into us shutting our conscious and feelings?

If any of you out there would like to help these bunch of lovely people in the home, do visit their website.

“Not all of us can do great things. But we can do small things with great love” – MotherTeresa

Sales Executive / Sr.Sales Executive

QUALIFICATIONS/SKILLS: Any degree in science. A degree in MBA will be an added advantage. Good communication skills essential.

EXPERIENCE: Candidates should have experience of at least 2 years in selling medical equipment. They should have a good track record of achieving/exceeding targets.

LANGUAGE PROFICIENCY: English and the local language.

Customer service at your fingertips – Phoenix Mobile App

Timely customer service is the essence of customer satisfaction. Happy customers continue to be vital in the growth of Phoenix. We decided to enhance our customer experience with a Mobile App dedicated to simplifying the process of a service call.Once after installing the Phoenix App you can get started with a simple registration process of basic details. To speak to one of our customer service executives you can simply click on the ‘Free Call Back’. You will receive a call back from one of our executives instantly to help serve your query. Alternatively click on ‘Log service complaint’ and follow a twostep process to register your issue. An engineer will be assigned to resolve your issue as soon as possible. You can check the status of your complaint through the app. For any other product related enquiries you can click on ‘Request enquiry’ and submit your query. Your query will be attended to in 24 hours. The shop online feature will enable you to shop anywhere, anytime for your NICU.

Our App is available for Android users on Google Play Store.  

Watch a video on how to use our app