V. Sashi Kumar
V. Sashi Kumar is an innovator, with an M.S. in Entrepreneurship from IIT Madras. Sashi Kumar has also attended the Business Leadership Programme at IIM Calcutta. He founded Phoenix Medical Systems in 1989. Under his stewardship, the company, started with minimal investment, became the leading biomedical manufacturer in India.
Sashi Kumar is the innovator par excellence. Sashi insists that Phoenix products should meet international standards and be affordable at the same time. Sashi Kumar’s enterprise, innovation and social contributions have gained wide recognition. To give just one example, he was invited to contribute as an author to the State of India’s Newborns 2014 report, published by the Public Health Foundation of India.
Mrs Smitha Sashi Kumar is an alumna of the renowned PSG College of Arts and Science, Coimbatore. She was instrumental in laying a strong foundation for Phoenix to build on by framing the protocols at the company. She was at the helm of the initiative that Phoenix undertook to create awareness among the public on the importance of breast feeding.
Smitha Sashi Kumar provides vital inputs in product development, and her contributions are behind the wide acceptance that Phoenix products enjoy among the user community. She plays a key role at Phoenix, and her HR management skills are widely appreciated.