Phoenix makes a range of products—from ultrasound-based smart canes for the visually challenged to comprehensive newborn-care systems. All these products have one thing in common: for Phoenix, the needs of the beneficiaries and users of these products come first when designing and manufacturing them.
Phoenix is committed to developing innovative products, featuring new technologies. Its R&D facility, the hub of the development work of Phoenix, is recognised by the Department of Scientific Industrial and Research (DSIR), Government of India. The company’s research team here is led by V. Sashi Kumar, an alumnus of IIT Madras.
Phoenix is also known for its strength in industrial design. The appealing finish of Phoenix products has been appreciated as much as have been their user-friendly features.
IIT Delhi partnered with Phoenix Medical Systems to develop a low-cost visual aid, Smart Cane. This is a device that can be mounted onto the traditional white cane carried by the visually challenged. It uses ultrasonic sensors to detect obstacles at distances of up to 3 metres.
Phoenix is the industry partner of the Rehabilitation Research and Design Development Lab (also known as R2D2), at IIT Madras. Phoenix will manufacture R2D2’s standing wheelchair (SWC), a high-quality assistive device to help people with locomotor disabilities be more independent.
D-Rev is a non-profit product development company based in San Francisco. D-Rev’s work is funded largely by grants from global foundations and a growing community of corporate and private donors. D-Rev’s products are designed to leverage the market and existing high-performing local partners for broad distribution and scaling. D-Rev has two projects – Newborn Health and Mobility.
Jaundice affects a large number of infants, usually in the first five days of life. In this condition the baby’s blood contains high levels of bilirubin, and it manifests as a yellow tint to the skin and the white part of the eyes. In most babies, the jaundice is mild, but it is a condition to be taken seriously. In rare cases, when the bilirubin remains high and it is not treated, it can potentially cause damage to the brain. This condition is known as kernicterus, and it can result in serious problems throughout life. Phototherapy, wherein the baby is exposed to blue light of a specific frequency band, is a commonly used, non-invasive treatment of jaundice. Brilliance Pro produces light for phototherapy using blue LEDs.
Brilliance Pro was designed not only for superior effectiveness and accessibility but also for manufacturability and mass scale production. Thus its design has been optimized to make it easier and cheaper to create more devices fer. Brilliance Pro was designed based on the experience and feedback gained from the Brilliance Classic, which had been introduced in the Indian market two years earlier.
In December 2015, Phoenix and Embrace Innovations announced a partnership to manufacture and distribute Embrace infant warmers across emerging markets. Embrace Innovations is a globally recognised med-tech social enterprise. Embrace’s journey started at the Stanford Design School, where its four co-founders came together to address a critical global health challenge—traditional incubators for premature and underweight newborns do not work in low-resource settings due to infrastructure and skill gaps.
Auckland-based development agency Medicine Mondiale, established in 2003, manages a global network of scientific, clinical and business experts who donate their knowledge and time to develop medical solutions which make quality healthcare accessible to everyone. Medicine Mondiale and Phoenix Medical Systems entered into an agreement aimed at addressing a major problem in developing world countries—the problem of neonatal and child mortality. Each year eight million children die before their 5th birthday. Three million of these deaths occur in the first 28 days. Many of these deaths are preventable if babies are placed in the safety and warmth of a neonatal incubator.
The solution that Medicine Mondiale came up with was the Life Pod. The Mondiale Life Pod is a unique product that will support low-birth-weight babies in the neonatal intensive care unit. The Life Pod represents a radical change from the way incubators are constructed today. The incubators that are presently available are not used in developing countries because a fear of growth of Pseudomonas bacteria is associated with these incubators. The Life Pod has a patented filtration and humidification system. This purifies the air and water vapour in the incubator and prevents the growth of pathogenic bacteria within it.
The Life Pod will run continuously for ten years, without the need for replacement of parts or maintenance by trained technicians. Over this period, each Life Pod will save up to 500 little lives. And the Life Pod will do this for a fraction of the price of existing incubators.